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Source: AdAge

As marijuana enters the mainstream, plenty of ad sellers are still just saying no.

Even in states where pot is legal for recreational use, retailers are having a hard time placing ads. There's a complete lid on TV and radio ads, for instance, and the acceptance of outdoor ads is inconsistent. And Facebook and Instagram continue to prohibit ads that promote the direct sale of cannabis.

The resistance means that pot retailers must get scrappy as they deploy their ad dollars, even as legalized marijuana becomes big business, surpassing $6 billion in sales last year, according to one estimate.